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Christian Mingle announced its 2014 national Advisory Board members earlier this week and for the first time introduced regional advisory boards in Los Angeles and Dallas, in an effort to increase offline user engagement.
For the fourth year in a row, the self-identified largest Christian online dating site is seeking the advice and perspectives of pastors, church leaders, authors and relationship specialists to learn how the company can better "provide an authentic community that resonates" with singles, said Ashley Reccord, a spokesperson for Christian Mingle."[We really want to] create a community where they cannot only find someone, but they can also grow in their walk with God and their faith," Reccord told The Christian Post.
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Among those on this year's list of both national and region advisors are three past and current leaders from Rick Warren's Saddleback Church, the previous singles leader at Andy Stanley's North Point Community Church, and authors Bill and Pam Farel and Shaunti Feldhahn.
Part of that feedback has meant that the online dating company has increasingly incorporated "language toward the evangelical community" on its site and in its materials.
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Reccord noted that Christian Mingle will be making a "couple additions" to the Dallas board, which currently does not have any women on it.